Tap into the Potential of Debit Card via Credit Card Transactions Inc
Consumers themselves have created the growing demand for online debit cards, which directly
access deposit accounts, by making them one of the fastest-growing payment types at the point of
sale. Consider the following:
With Credit Card Transactions Inc., you'll be in an ideal position to profit from all
strengths of on-line debit processing:
- Between 1995 and 1999 alone, online debit card payment processing transactions increased from
775 million to 2.9 billion. That's a compound annual growth rate of 55%
- By 2003, on-line debit transactions are projected to reach 13 billion a year.
- A flat, low-cost tender fee structure makes Credit Card Transactions Inc. online debit card
processing the lowest-cost form of guaranteed payment available here today. Compare that with
credit cards or offline debit transactions through credit card issuers which are usually based on
a percentage of purchases, and your savings can be enormous.
- Real-time debit card payment processing, with authorization or denial just a few seconds
after a shopper swipes a debit\ ATM card and enters a PIN - but before he or she leaves with
merchandise - eliminates the risk of accepting a bad card or check.
- Since the cardholder's secret PIN replaces a signature, the possibility of fraud is reduced
- As compared with cash, online debit card purchases lead to higher average tickets and
increased impulse buying.
When you think of the volatile increase in online debit card
issuance, it's only natural to think of Credit Card Transactions Inc. - the largest debit
processor in the U.S. - as your debit card partner. As a pioneer in making online debit
processing available to retailers, we can provide all the hardware, software, and other support
you need to accept online debit payment, including the following:
Debit Network Sponsorship
- Direct links are tied to virtually every debit card network in the nation,
including STAR®, MAC®, Cash Station®, NYCE® and Pulse®.
- BIN (bank identification number) technology identifies off-line debit
card transactions and prompts the consumer to enter a PIN (personal identification
number) converting the purchase to more profitable on-line debit processing
on the spot.
- BIN management automatically updates BINs and downloads files at the store-level to safeguard
against invalid transactions, whether on-line or off-line.
- Direct processing of adjustments are with each regional or national debit network.
Sponsorship into every debit network is an added value that Credit Card Transactions Inc. can
offer through JP Morgan Chase Bank. The debit networks require that a member bank sponsor a
retailer, which allows the retailer to accept each of the specific branded PIN-secured debit
cards. As the sponsoring bank, JP Morgan Chase accepts certain obligations of the debit networks
on the retailer's behalf, including:
- Ensuring the retailer displays debit network brands correctly
- Accepting liability in the event of fraud and/or disputes that cannot be reconciled.
Credit Card Transactions Inc. integrates sponsorship into our PIN-secured debit processing,
providing the convenience and assurances of a single-source provider.
Why You Should Purchase A PinPad to Accept Debit/ATM Cards Properly
While most merchants know they should accept debit cards, most do not understand how to
take full advantage of accepting debit \ ATM cards. Below is a brief tutorial on debit cards that
all merchants should read.
Merchants can accept debit cards in one of two ways:
What is Offline Debit Card Payment Processing Transactions?
The most common way to accept debit cards\ ATM cards is through an "off-line debit card payment
processing transaction." In this type of sale the merchant accepts a debit card\ATM Card the same
way in which they would accept a normal credit card. The card is swiped through the terminal and
the customer signs the receipt. As far as the merchant is concerned there is no difference in the
way a credit card or an off-line debit card is processed. The one thing merchants must remember
is that the debit card must have a VISA or MasterCard logo on it
. Cards that do
not bear the Visa or MasterCard logo can not be processed off-line and will not be approved.
What is Online Debit Card Payment Processing Transactions?
A newer and cheaper method for accepting debit cards at the point of sale is an "online debit
transaction." In this type of sale the card must be swiped through the terminal and a PIN Pad
must be installed on the terminal. Instead of signing the receipt for the transaction the
customer will be prompted to enter his or her PIN number into the PIN Pad. The terminal will pass
the encrypted number to the bank for verification. The merchant will then be paid for the
transaction in the same manner and time frame that they would be paid on a credit card sale.
There are several advantages to accepting debit cards "on-line" using a
1. Merchants are charged a flat fee for each on-line debit transaction instead of a
percentage rate plus transaction fee.
This can add up to a substantial savings over the
course of a month. Assuming a merchant takes 100 debit cards over the course of a month (about 3
per day) and averages $85 per sale, here is a conservative cost analysis. Below you can see that
this merchant would have saved $903.00 over the course of a year.
2. Transactions cannot "downgrade".
With debit or ATM cards, you will always pay
the same flat fee as long as the customer enters their PIN number. You will not have to worry
about paying expensive downgrade fees on transactions that did not qualify for the best rate.
3. Faster check out time.
Most merchants do not realize how much time it takes
to hand a receipt and pen back and forth over the counter. Consumers appreciate the speed of
online debit transactions and feel more comfortable making smaller purchases when they don't have
to worry about holding up the line.
4. Increased customer loyalty.
Every consumer has their own spending habits and
preferences in how they pay for products. More and more consumers are getting used to entering
their PIN at the point of sale and prefer to spend their money at places that accept debit cards.
These customers expect to be able to pay with their debit cards.